The Brooklyn Nets have attracted a lot of media attention in recent years for their on-court skills and off-court chaos. Owner Joseph Tsai, who purchased the team for $2.3 billion in 2019, has had to deal with raging celebrity egos and off-court conflicts. Tsai has publicly acknowledged that managing basketball players is a difficult task, calling them "hard to manage."

However, the Brooklyn Nets aren’t the only basketball team he owns. He is also an owner of the New York Liberty. Having ‘failed’ with the Brooklyn Nets, Joseph Tsai might find success with Breanna Stewart’s Liberty.

The Madison Square Garden Company owned the New York Liberty for a remarkable 22 years. However, in 2019, the company surrendered ownership of the team in 2019. The team has since found new ownership. According to the league, the ownership baton was officially handed off to “an entity owned by Joe Tsai and his family.”

Joe Tsai, a well-known Canadian-Taiwanese businessman is no stranger to the world of mega-deals and investments. As a co-founder of the Chinese online juggernaut Alibaba Group, he gained notoriety and amassed a fortune that places him among the world’s elite. According to Forbes, his net worth stands at a staggering $7.8 billion.

While Joe Tsai may not have found considerable success with the Brooklyn Nets, he’s making great strides with the New York Liberty. And here’s why:

The New York Liberty has advanced to the WNBA Finals for the first time since 2002. Stewart, a 2x WNBA and a 4x NCAA champion played a crucial role in this. The New York Liberty built a “superteam” by bringing Courtney Vandersloot, the 2021 MVP Jonquel Jones, and Breanna Stewart to Sabrina Ionescu’s Liberty in 2023. The addition of these players completely changed the game for the Liberty.

This team’s overhauled roster didn’t take long to demonstrate their skill on the court. The Liberty improved dramatically from a 16-20 record the season before to an astounding 32-8 record, winning the top spot in the Eastern Conference. Breanna Stewart ultimately proved to be the team’s mainstay. In addition to playing the most minutes per game, Stewart also set team records for points, rebounds, steals and blocks.

A remarkable average of 7,776 people watched regular season games at the Barclays Center, a startling 46% increase from the previous year. The team’s popularity soared to unprecedented heights as five of its past six games attracted crowds larger than 8,000 passionate fans. Additionally, the Liberty’s accomplishments carried over into the postseason. The team hosted an astounding four playoff games in 2023, in stark contrast to the one home playoff game in 2022. There were 9,374 spectators per game on average during these playoff games. This year saw a remarkable 86% increase in overall attendance, which is evidence of the Liberty’s revival under the ‘Stewie Effect.’

A major factor that lured Stewie toward Liberty was charter flights. The league had forbidden individual franchises from chartering, as it may cause disparity among teams. However, according to the Insider, the Tsai family was willing to go the extra mile for their players by flying their team privately in charter planes. Unfortunately, while doing so, he also inflicted a $500,000 fine upon the team.

Meanwhile, if the New York Liberty win the 2023 WNBA championship, it would be a historic moment for the team and its owner Jonathan Tsai.

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